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Americans Spend More On Streaming Services Than On Gas, According To Tubi Survey

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Americans spend more on streaming services and TV packages than on gas, according to Tubi’s The Stream 2024: Streaming Insights for Marketers survey. In partnership with The Harris Poll, the survey was designed to take a closer look at consumer streaming behaviors and preferences.

In total, the survey found that Americans spend an average of $120 every month on streaming services and TV packages. This compares to $112 that the same respondents spend on gas. One of the takeaways from this was that over half (53%) of Gen Z and millennials believe they’re overspending on streaming.

The survey also found that 71% were canceling subscriptions “due to tiered memberships that force them to pay more to access certain content.”

Other findings from the survey included consumers not being against ads, in principle, and being more likely (58%) to make use of an ad-supported service if it meant saving enough money to “get an extra coffee every month.” The survey found a similar result with completely free streaming services, noting 62% of respondents prefer free, ad-supported services to paid services.

Interestingly, 58% also indicated that the idea of a free account that only they use is more preferable to a paid subscription that has to be shared with others.

Considering Tubi is a free streaming service that relies on the use of ads, these findings will be music to Tubi’s ears, and especially considering they appear to be bolstered by the service’s own data. Tubi also today confirmed it had seen a significant increase in monthly active users and streaming hours in 2023.

In particular, Tubi revealed that it has seen strong growth with younger and multicultural demographics, which was also partly the reason behind the free streaming service’s recent rebrand and new UI design.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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