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Tubi Looks A Bit Different Now: Free Service Rolls Out New Logo And Design

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Tubi has opted to unleash a new logo along with an updated design for the website and app. In an attempt to build on the existing user base, the new brand identity is designed to be more vibrant and appeal to a younger audience.

While there are plenty of free streaming services to choose from, Tubi continues to prove to be a popular option. At the last count, the free streaming service had accumulated more than 74 million monthly active users.

In a bid to evolve the brand further, the company is now “rolling out a vibrant new brand identity as it continues to scale as the streaming choice for the next generation of audiences.” In explaining the new look and design, Tubi says the new brand identity features more vibrant colors, unique iconography, and a bright, playful tone.

Along with the new logo, the UI in general is also being updated with the same colors, iconography, and playful tone. Tubi users can expect to begin seeing the new look and design roll out across the website and platforms apps beginning today.

Tubi New Design
Tubi’s new website and app design

Our viewership growth is strongest with young, multicultural audiences and they love Tubi for the rabbit holes, the nostalgia and the content they can’t get anywhere else,” said Nicole Parlapiano, CMO at Tubi. “In this new brand system, we wanted to give them a fun, bold and engaging platform, that remains frictionless and 100% free, to indulge in the content that reflects their passions. See you in there.”

The “See you in there” message seems to be in relation to the ‘Tubi rabbit hole’ theme that has emerged over the years. Some may also notice that now that the “t” in the new logo also looks a little like someone falling (into a rabbit hole), and that’s also intentional.

While a popular talking point among fans of the service, the company fully embraced the rabbit hole idea back in 2023, and now seems to be leaning even more into it in 2024 and beyond.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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