Apple TV App Adds New Interface, Discontinues iTunes Movies And TV Shows Apps

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The Apple TV app is officially getting a new interface. The latest update also results in the discontinuation of iTunes rentals and purchases on Apple TV players.

Many of the changes with the new update were already known. For example, the tvOS 17.2 beta from back in October provided an early look at the new Apple TV app, including the introduction of a new sidebar.

Today, Apple officially announced the launch of the interface with sidebar as part of an update that’s rolling out to all Apple TV devices along with the stable version of tvOS 17.2.

According to Apple, the simplified interface’s new sidebar makes it easier to navigate the app by providing shortcuts to Apple TV+, MLS Season Pass, and Store. This is in addition to shortcuts for the channels and apps that users have already installed on their device.

A new Home section is also accessible through the sidebar, which provides users with a unified guide for shows, movies, and sports. Lastly, users can also now easily switch between profiles for a more personalized experience.

Apple TV app profiles
Image: Apple

The redesigned Apple TV app makes it easier than ever for users to watch the shows, movies, and sports they love through an intuitive interface that brings content to the forefront,” said Eddy Cue, Apple’s senior vice president of Services. “With so much available to watch, our aim is to ensure users always have their favorites at their fingertips.”

The new update has now officially discontinued the iTunes Movies and iTunes TV Shows apps on Apple TV 4K and Apple TV HD. As previously reported, users will now be redirected to the Apple TV app to rent or purchase titles, as well as access their existing rentals and purchases.

iPhone and iPad users can expect similar changes to their Apple TV app as well, including the redirection of the iTunes Store app to the Apple TV app.

John Finn
John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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