Roku users now have the option of signing up to Apple TV as a Premium Subscription through The Roku Channel. While the new option won’t lower the cost of an Apple TV subscription, it does offer a way to streamline management of the subscription.
Key Takeaways
- Apple TV can now be subscribed to directly through The Roku Channel, letting Roku users sign up with their existing Roku account.
- Subscribing through The Roku Channel costs $12.99/mo or $99/yr, with a 7‑day free trial available to eligible users.
- As is the case with other Premium Subscriptions, billing and cancellation of Apple TV is also handled through the user’s Roku account.
Up until now, Roku users have had to sign up to Apple TV directly through the Apple TV app. Naturally, this route also required the Roku user to download the Apple TV app on their device.
However, with Apple TV now available as a Premium Subscription, Roku users can easily sign up to Apple TV without having to download the Apple TV app first.
Subscribing to Apple TV through The Roku Channel costs $12.99 per month or $99 per year in the U.S. And as is the case when signing up to Apple TV directly, eligible customers can take advantage of a 7-day free trial when signing up through The Roku Channel.
“The addition of Apple TV to Premium Subscriptions on The Roku Channel is a win for all – our viewers, our platform experience, and our partners at Apple,” said Gil Fuchsberg, President of Subscriptions, Partnerships & Corporate Development at Roku.
In addition to signing up through Roku, the new option also makes it easy for Roku users to manage their subscription, as general management and cancelation is performed through the same Roku account.
With more than 70 streaming services now available as Roku Premium Subscriptions, Apple TV joins a growing list of services that can be subscribed to without the need to create additional logins or passwords.
“Through the scale and power of Roku’s platform, we’re able to drive viewer engagement and discovery of premium services like Apple TV while increasing choice and flexibility in how viewers access great subscription content. We’re excited to keep expanding the Premium Subscription options for our viewers with more content partners, new collaborations, and compelling promotions,” added Fuchsberg.
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