A new partnership between Great American Media and Minivela will help power the launch and expansion of Pure Flix Familia, a new Spanish-language and bilingual platform dedicated to faith- and family-content.
Key Takeaways
- Great American Media and Minivela have partnered ahead of the launch of Pure Flix Familia, a new Spanish‑language platform arriving in 2026.
- Minivela will develop and produce premium vertical micro‑dramas in Spanish, English, and Spanglish.
- These micro‑dramas will include original concepts as well as adaptations of existing Pure Flix content.
Great American Media first announced its plans to launch Pure Flix Familia in December, 2025. While no firm launch date was provided at that time, the company did confirm the new Spanish-Language platform would arrive sometime in 2026.
With the launch edging closer, Great American Media has now confirmed the agreement of a micro drama development, distribution, and marketing partnership with Minivela.
As Minivela is a vertical shorts platform specifically created for U.S. Hispanic and Latin American audiences, one of the primary goals of the partnership is to advance mobile-first, culturally resonant storytelling for these audiences.
“Manny and Carlos have a tremendous track record for innovation spanning decades in Hispanic media, entertainment, and cultural storytelling,” said Bill Abbott, President & CEO of Great American Pure Flix. “We’re delighted to build Pure Flix Familia with a highly creative and strategic partner that, like us, is deeply committed to storytelling that resonates with Latino audiences across the U.S. and Latin America.”
As part of the multi-project agreement, Minivela will produce a curated slate of premium micro-dramas, all of which will be designed for vertical viewing. These micro-dramas will not only include original IP but also adaptations from Pure Flix’s existing library.
The slate will include vertical shorts in Spanish, English, and Spanglish.
“Minivela could not be more aligned with the positive, compelling, faith- and family-centered stories we’re being entrusted to create with Pure Flix Familia,” said Ruiz, CEO of Minivela. “At a time when much of the micro-drama space is driven by volume over value, we’re proud to partner with Pure Flix to deliver universal stories that truly entertain, uplift, and connect.”
Along with producing exclusive content for Pure Flix Familia, the partnership will also result in Pure Flix and Minivela collaborating on select distribution opportunities for Pure Flix’s family-focused IP.
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