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Hulu Live TV Still at 4 Million Subscribers (But Less than Before)

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Hulu Live TV still has four million subscribers, although the live TV streaming service has lost some since the last time paying customer numbers were announced. In between the two quarterly releases, Hulu Live TV encountered a price increase, bringing the overall cost directly in line with YouTube TV.

Although arriving late to the market, Hulu Live TV quickly established itself as one of the leading services. In fact, for some time now, it has been the leading service overall. Hulu Live TV was confirmed to have passed the four million subscriber mark in October of 2020. To highlight the rate of growth, during the first quarter of 2020, Hulu Live TV had 3.2 million subscribers.

Today, The Walt Disney Company released its fiscal first quarter 2021 financial results. As part of the release, Disney confirmed Hulu Live TV now has exactly four million subscribers. For reference, when the company’s fiscal fourth quarter of 2020 results were announced, Hulu Live TV stood at 4.1 million subscribers. resulting in a quarter-over-quarter decline.

In spite of this drop, Hulu overall is up. At the end of the previous quarter, Hulu’s SVOD service stood at 32.5 million subscribers. The latest release confirms that number has now increased to 35.4 million. Overall, this has resulted in the total number of Hulu subscribers (SVOD and Live TV) climbing up from 36.6 million to 39.4 million subscribers.

Hulu feeling the price increase heat?

In reality, a drop from 4.1 to 4 million is not a major issue for Hulu. However, it is still notable as the drop also comes at a time when the cost of a Hulu Live TV subscription increased. Up until that point, Hulu had an advantage over YouTube TV. It was not only $10 cheaper, but also provided access to the $5.99 SVOD subscription at no additional cost. While the Hulu SVOD subscription still makes Hulu Live TV a cheaper option overall, that’s only if the subscriber is interested in Hulu’s catalog. Otherwise, with both priced at $64.99 per month, dollar for dollar YouTube TV might prove more appealing to some subscribers.

Of course, it is difficult to really see if any drop in Hulu Live TV subscribers is directly related to YouTube TV. While Google and YouTube’s parent company, Alphabet, did release its latest quarter results recently, there was no mention of YouTube TV’s current subscriber count. As a result, all that’s known about YouTube TV is that it had three million paying subscribers. However, that official number came through months ago and with no update since then, the state of play with YouTube TV remains unclear. As does whether any subscribers have recently made the switch to YouTube TV from Hulu Live TV.

Source: Disney

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
Email: john@streamingbetter.com
X: @J_Finns
Website: JohnFinn.net

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