Netflix closed out 2022 with almost 231 million global subscribers, an increase on both the quarter and year before. However, when it came to the combined US and Canada market, Netflix’s results were a little more mixed. Although the streaming service saw a quarter-over-quarter increase, it also saw a year-over-year decrease in subscribers.
Netflix had an interesting 2022. In addition to its first quarterly subscriber loss in years, 2022 resulted in some major moves by Netflix to increase its subscriber base, including the launch of Basic with ads plan. For those now wiling to sit through commercials, they can subscribe to Netflix from as little as $6.99 per month.
In its latest quarterly earnings report, Netflix explained that it is “pleased with the early results” of its ad-supported tier, but also noted how there is “much more still to do.” The report (PDF) also confirmed that Netflix ended 2022 with 230.75 million global subscribers. This represents an increase of around 7 million when compared to the 223 million reported at the end of the third quarter. It also represents an increase of around 9 million when compared to the end of 2021, when Netflix reported 221 million global subscribers.
In terms of the US and Canada, Netflix closed the fourth quarter (and 2022 as a whole) with 74.3 million subscribers. This is an increase of almost 1 million when compared to the third quarter of 2022, but a decrease when compared to the 75.2 million subscribers reported at the end of the fourth quarter of 2021. In contrast, the company saw decent year-over-year increases in EMEA, LATAM, and APAC markets.
According to Netflix, Wednesday has gone on to become the streaming service’s third most popular series ever, while Glass Onion: A Knives Out Mystery is now Netflix’s fourth most popular film. Other fourth-quarter content that Netflix says “outperformed even our high expectations” included Harry & Meghan and Troll.
The latest earnings report also confirmed that Reed Hastings had now assumed the Executive Chairman role at Netflix, with Ted Sarandos and Greg Peters having now taken over as co-CEOs of Netflix.