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Netflix Ended 2022 With More Than 230 Million Subscribers

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Netflix closed out 2022 with almost 231 million global subscribers, an increase on both the quarter and year before. However, when it came to the combined US and Canada market, Netflix’s results were a little more mixed. Although the streaming service saw a quarter-over-quarter increase, it also saw a year-over-year decrease in subscribers. 

Netflix had an interesting 2022. In addition to its first quarterly subscriber loss in years, 2022 resulted in some major moves by Netflix to increase its subscriber base, including the launch of Basic with ads plan. For those now wiling to sit through commercials, they can subscribe to Netflix from as little as $6.99 per month.

In its latest quarterly earnings report, Netflix explained that it is “pleased with the early results” of its ad-supported tier, but also noted how there is “much more still to do.” The report (PDF) also confirmed that Netflix ended 2022 with 230.75 million global subscribers. This represents an increase of around 7 million when compared to the 223 million reported at the end of the third quarter. It also represents an increase of around 9 million when compared to the end of 2021, when Netflix reported 221 million global subscribers. 

In terms of the US and Canada, Netflix closed the fourth quarter (and 2022 as a whole) with 74.3 million subscribers. This is an increase of almost 1 million when compared to the third quarter of 2022, but a decrease when compared to the 75.2 million subscribers reported at the end of the fourth quarter of 2021. In contrast, the company saw decent year-over-year increases in EMEA, LATAM, and APAC markets.

According to Netflix, Wednesday has gone on to become the streaming service’s third most popular series ever, while Glass Onion: A Knives Out Mystery is now Netflix’s fourth most popular film. Other fourth-quarter content that Netflix says “outperformed even our high expectations” included Harry & Meghan and Troll

The latest earnings report also confirmed that Reed Hastings had now assumed the Executive Chairman role at Netflix, with Ted Sarandos and Greg Peters having now taken over as co-CEOs of Netflix.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
Email: john@streamingbetter.com
X: @J_Finns
Website: JohnFinn.net

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