Creator TV has expanded its presence on Plex and Xumo Play through the availability of an on-demand library. The expansion allows Plex and Xumo Play users access to a lot more creator-focused content, and at the time of their choosing.
Key Takeaways
- Creator TV now offers on-demand content on Plex and Xumo Play, expanding beyond its previous FAST channel-only availability.
- The AVOD launch enables fans to binge specific creators, and serves as a gateway from FAST channel to personalized viewing.
- Creator TV is actively growing its content library, including new collaborations like its partnership with MADCOOL Media.
Launched earlier this year, Creator TV is designed to be a home for creator-led content, and features content from the likes of Uncle Roger and Jenny Lorenzo, among others.
While Creator TV was already available on both Plex and Xumo Play, it was only available at the FAST channel level. This latest development greatly expands the variety of content available to users by unlocking access to the company’s AVOD library.
“By providing creator-led franchises on demand, we’re giving today’s audiences the opportunity to stream some of the world’s most popular content creators, anytime, anywhere, on Plex and Xumo Play,” said Kristi Chiou, Head of Operations for Creator TV. “This new AVOD offering lets fans dive into their favorite creators’ content on their own time – no waiting for scheduled programming. It’s a more flexible, binge-worthy way to watch.”
While the launch of the on-demand library will suit those that like to watch on their own time, it is also designed to act a gateway for those wanting to focus in on specific creators they encounter through the Creator TV’s FAST channel.
“Providing audiences with an on-demand option to watch Creator TV is the perfect complement to our distribution strategy,” added Joe Ochoa, Co-Founder and General Manager, Creator Television. “Our FAST channel is the window into our world, and if a viewer wants to binge a specific creator, they can do that with AVOD.”
Along with device support, Creator TV’s AVOD library is also in the process of continually expanding, with the company confirming plans to significantly enrich its on-demand content offerings in the coming months.
Last month, for example, Creator TV and MADCOOL Media confirmed they were teaming up to produce a selection of original scripted and unscripted series to further spotlight diverse creator voices and culturally resonant narratives.
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