The Roku platform continues to grow. This week, the company confirmed that, as of April, it had surpassed 100 million Streaming Households.
Key Takeaways
- Roku has surpassed 100 million streaming households, adding more than 20 million in just over two years.
- According to Roku, over half of households use the platform 25 days each month.
- The milestone is also good news for advertisers, who have access to an increasingly expanding and engaged user base.
Previously referred to as ‘active accounts,’ Roku previously confirmed that it started 2025 with 90 million streaming households. With that number having now grown beyond 100 million, the platform has added around 10 million in a little over a year.
With the company having also added 10 million in the previous year, closing out 2023 with 80 million, Roku has added over 20 million Streaming Households in just over two years.
“Surpassing 100 million streaming households is a defining moment, not just for Roku, but for the future of television,” said Anthony Wood, Founder and CEO, Roku. “We’re helping shape the entertainment landscape by making it easier to discover great content, more affordable to watch it, and more effective for advertisers and partners around the world to connect with audiences.”
While Roku defines a streaming household as a distinct user account that has streamed on the platform during a 30-day period, its userbase appears to be highly active throughout the month.
According to Roku, more than half of Streaming Households use the platform 25 days per month.
With over 100 million Streaming Households, the latest milestone is also good news for advertisers, who have access to an increasingly engaged and attentive audience.
“We are deeply grateful to our viewers, teams, advertisers, and partners for helping us reach this milestone. And as the shift to streaming continues to accelerate, we’re more energized than ever to lead the evolution of television,” added Wood.
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