If you’re in the market for a new OLED smart TV, Roku has a couple of new options for you to consider. The Roku Pro Series OLED TVs are available beginning today and the equally new Pro Series LX OLED TVs are set to arrive next month.
What You Need to Know
- Roku has introduced its new Pro Series OLED TVs starting at $999 on Amazon.
- The standard Pro Series models feature a 120Hz 4K panel along with advanced gaming capabilities.
- A more advanced Pro Series LX OLED TV will launch next month starting at $1,299.
For those interested in getting a Roku OLED TV at the cheapest price possible, the new Roku Pro Series OLED lineup starts at $999. The TVs are now exclusively available to buy from Amazon in 55” and 65” sizes.
The Roku Pro Series OLED TV lineup features a responsive 120Hz 4K OLED panel, along with support for Dolby Vision and Roku Smart Picture Max. The TVs also come with ultra-wide viewing angles, an ultra-thin metal bezel, and an adjustable tool-free stand.
Additional features include Automatic Game Mode with FreeSync Premium and VRR (Variable Refresh Rate) support, as well as an enhanced voice remote featuring backlit buttons, customizable shortcuts, headphone Mode, and voice command support.
Roku Pro Series LX OLED TV Coming in October
For those wanting an even richer experience, Roku says its new Pro Series LX OLED is its most advanced TV to date.
In addition to all of the features and benefits included with the Pro Series OLED TVs, the Pro Series LX OLED model provides a brighter picture, an even wider range of colors, a 144Hz variable refresh rate, and an advanced polarizer that cuts room reflections.
The Roku Pro Series LX OLED TV also comes packed with a Roku Voice Remote Pro, adding a rechargeable battery with USB-C to the backlit buttons, hands free voice support, and customizable shortcuts.
The Roku Pro Series LX OLED TV is set to go on sale in October 2026 with the price starting at $1,299.
“OLED technology has been locked behind premium price tags, forcing many customers to choose between the display they want or a price that works for them,” said Chris Larson, Vice President, Retail Strategy, Roku. “We see a clear opportunity to change that equation. With the new Roku Pro Series OLED and LX OLED TVs, we’re removing that cost barrier and making a top-tier viewing experience genuinely accessible.”
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