Samsung TV Plus users now have access to a new FAST channel, and one dedicated to the automotive industry. The Carwow FAST channel was added to the free streaming service’s lineup this week.
What You Need to Know
- Samsung TV Plus has added an automotive channel featuring Carwow’s library of reviews, drag races, and car content.
- The new channel offers Carwow a way to bring its YouTube content to mainstream TV screens and a global audience.
- The addition continues Samsung TV Plus’ push into creator‑driven FAST channels.
While many may be more familiar with Carwow as a company where consumers can buy, lease and sell vehicles, the company also has its own YouTube channel.
Led by Mat Watson, the Carwow YouTube channel has more than 11 million subscribers, over five billion views, and is home to a variety of automotive content, including technical reviews and drag races.
A lot of this same content is now accessible on Samsung TV Plus. The new Carwow FAST channel features 24/7 access to automotive programming drawn from a library of more than 10,000 hours of content.
“Streaming is the natural next step for us,” said Mat Watson, Chief Content Officer at Carwow. “We’ve built this very loyal community on YouTube who clearly love the drag races and in-depth car reviews, and partnering with Mirage Digital gives us a direct line to a global audience already primed for automotive content. Bringing that energy to Samsung TV Plus, means we can get our content onto the biggest screen in the house – it’s a perfect home for it.”
This is only the latest automotive channel to launch on Samsung TV Plus, and follows the addition of the MotoAmericaTV FAST channel in May.
“Carwow is one of the premier branded creator partnerships in our portfolio, and this channel reflects what we’ve built together,” said Robin Bigge, co-CEO of Mirage Digital. “We believe Carwow enters as the category leader in automotive streaming from day one.”
The addition of Carwow is also the latest example of Samsung TV Plus’ increased support for content creators.
Over the past year, Samsung TV Plus has added FAST channels from a number of popular content creators, including Dhar Mann, Smosh, The Try Guys, and Mark Rober FAST channels.
“This is the moment creator-led media crosses over into mainstream television,” said John Littell, co-CEO of Mirage Digital. “Mat Watson and the Carwow team have built one of the most loyal audiences in automotive media. Partnering with Samsung TV Plus gives fans a premium TV experience and gives advertisers access to a highly engaged audience they can’t reach anywhere else.”
Start the conversation