Sling TV finished the first quarter of 2022 with 2.25 million subscribers, which represents a drop when compared to the previous quarter. It also represents a decrease in subscribers when compared to the same quarter of 2021. However, Sling TV’s subscriber base has tended to increase and decrease routinely over the last couple of years.
Sling TV positions itself as an affordable way to stream live TV channels over the internet. While many of the other competing services tend to be priced around the $65-70 per month marker, Sling TV’s plans start at just $35 per month. Although the price is not quite as low as Philo, some consumers may find Sling TV’s channel lineup to be more in line with their individual and household’s needs.
Sling TV had 2.25 million subscribers, as of March 31, 2022. This resulted in a loss of 234,000 subscribers during the quarter and a loss of roughly 120,000 when compared to the year before. Sling TV closed out the first quarter of 2021 with 2.37 million subscribers. The latest subscriber count was provided as part of Dish’s first quarter 2022 financial results, which also confirmed there were 7.99 million Dish TV subscribers at the end of Q1. Together, Dish closed out the first quarter of the year with a total of 10.24 million pay-TV subscribers.
Dish explained that part of the reason for the decline was an increase in the number of subscribers canceling their subscription following football season. Dish also cited increased competition from both video on-demand and live-linear OTT service providers as contributing to the losses.
It is not unusual for Sling TV to lose subscribers in the first quarter of the year. This is also what happened last year when Sling TV reported a loss of around 100,000 subscribers during Q1, 2021. In fact, the service routinely seems to increase and decrease throughout the year. For example, Sling finished the third quarter of 2021 with 2.56 million subscribers before then closing out the fourth quarter and year with 2.49 million. Regardless of the increase or decrease each quarter, the service tends to continually hover around the 2-2.5 million subscriber number, as it did again in the last quarter.