During last month’s NewFronts, Samsung Ads confirmed a number of new interactive ads were coming to the free streaming service, Samsung TV Plus. Among the new interactive ad types was GameBreaks, and Samsung is now expanding the variety of GameBreaks available.
In replace of traditional ad breaks, GameBreaks are mini-games designed to offer more memorable moments for viewers. This is in addition to new advertising opportunities for brands, including seamless integration, contextual relevance, and measurable performance at scale.
As part of the launch of GameBreaks, Samsung confirmed eight new games would be added to Samsung TV Plus in 2025, beginning with The Six. Four of those remaining seven are now also becoming available.
The four new GameBreaks include:
- Ripplash: Now available to advertisers, this visually captivating word-guessing game reveals images through animated water ripples. Its sleek, design-forward format can be easily co-branded and customized to align with any vertical.
- Pop Off: A mad-lib style trivia game with escalating difficulty and themed content tied to cultural moments such as holidays or movie releases.
- Finish Line: A fill-in-the-blank game that prompts users to complete iconic slogans, lyrics, and taglines—ideal for brand reinforcement.
- Eye-Q: A visual memory challenge where players recall details from short clips, maximizing repeat exposure and brand visibility.
At the same time as announcing GameBreaks, Samsung also unveiled ShoppingBreaks. Unlike GameBreaks, ShoppingBreaks are more about generating call to actions rather than brand awareness.
ShoppingBreaks and GameBreaks are both part of a much wider push by Samsung to increases advertising opportunities on Samsung TVs while offering viewers a different ad break experience, and the push appears to be working.
According to the company, 89% of viewers say they prefer GameBreaks over traditional commercial breaks.
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