Top 10 US Subscription Streaming Video Services In 2023, According To Parks Associates

Parks Associates has updated its list of the top 10 US subscription streaming video services for 2023, with Prime Video continuing to lead the field.

While there wasn’t much change at the top of the list, there were some changes further down, including Paramount+ climbing above ESPN+, Peacock climbing above Apple TV+, and YouTube Premium making its top 10 debut.

For reference, these estimated subscriber numbers are based on figures collected from the company’s Streaming Video Tracker through September 2023.

Top 10 US Subscription Streaming Video Services: 2023

1. Prime Video
2. Netflix
3. Hulu
4. Disney+
5. Max
6. Paramount+
7. ESPN+
8. Peacock
9. Apple TV+
10. YouTube Premium

As mentioned, there wasn’t much change at the top end of the list. In 2022, Parks Associates listed Prime Video in first, Netflix in second, Hulu in third, Disney+ in fourth, and Max (HBO Max at the time) in fifth. However, Paramount+ and ESPN+ have switched fifth and sixth places, while Peacock and Apple TV switched seventh and eight places.

The other notable change is that YouTube Premium has entered the top 10 for the first time. This comes at the expense of Starz, which has now dropped out of the top 10 for the first time since making its debut back in 2016.

While no major changes at the top, the year before did see some more dramatic changes. In 2021, for example, Netflix was in the top spot followed by Prime Video in second. In addition, Disney+ was listed in third with Hulu taking up the fourth spot.

Outside of the order, this updated list indicates that there hasn’t been any significant changes in the general landscape of the streaming market over the past year. The same could also be said for 2021 and 2022 as well.

To put this point into perspective, Apple TV+, Disney+ and HBO Max (now Max) all launched between November 2019 and May 2020. Their arrivals immediately made an impact on the streaming market, with all three entering the top 10 in 2020, at the expense of MLB.tv and Sling TV.

While Paramount+ entered the market in 2021, the streaming service launched as a rebranded version of CBS All Access and simply replaced the CBS-branded subscription service in this top 10 list.

All of which means that there hasn’t been any major disruptor to the streaming market since Apple, Disney, and Warner Bros. Discovery (WarnerMedia at the time) launched their streaming services.