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Venu Sports Is The Name Of The New Disney-Fox-WBD Sports Streaming Service

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Venu Sports Logo

The new Disney-Fox-Warner Bros. Discovery sports streaming service is called ‘Venu Sports.’ While the tendency might be to pronounce the name as ve-nu, it seems more likely that it is meant to be pronounced as Venue.

Along with announcing the name today, the three companies also unveiled the branding and logo of the new sports streaming service.

We are excited to officially introduce Venu Sports, a brand that we feel captures the spirit of an all-new streaming home where sports fans outside of the traditional pay TV eco-system can experience an incredible collection of live sports, all in one place,” Venu Sports CEO Pete Distad said.

Coinciding with the reveal of the brand identify, Disney, Fox and Warner Bros. Discovery have now launched an official Venu Sports website. Unfortunately, the new website is not much more than placeholder right now and doesn’t provide any new information or details on what sports fans can expect from the new service.

As preparations for the platform continue to accelerate, we are singularly focused on delivering a best-in-class product for our target audience, built from the ground up using the latest technologies to engage and entertain discerning sports fans wanting one-stop access to live games,” Distad added.

As previously announced, Venu Sports is set to launch in the United State in the fall. When Venu Sports does go live, it will bring together the sports portfolios of Disney, Fox and Warner Bros. Discovery to offer a sports-rich direct-to-consumer streaming service. While the price still remains one of the big unknowns, suggestions have pointed to the service costing $40-50 a month, or higher.

As a reminder, the path toward the launch of the new sports service has not been without its critics. Most notably, Fubo has taken issue with the new service and even filed a lawsuit against Disney, Fox and Warner Bros. Discovery in a bid to get the service stopped before it launches.

Since then, others have joined Fubo to voice their concerns, and two U.S. Representatives have raised their own concerns, questioning whether the new service will ultimately have a positive or negative impact on the market.

John Finn

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