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Vudu Rebrand: Video Service To Be Renamed ‘Fandango At Home’

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Vudu is in the process of being rebranded as ‘Fandango at Home‘ and the name change is expected to be complete “in a few short weeks.” In the meantime, Vudu has already began updating some of its documentation to reflect the change.

Fandango Media purchased Vudu from Walmart in 2020. Not long after the purchase was complete, Vudu and FandangoNow merged, with the new combined service continuing to operate as Vudu.

Vudu has now started emailing customers to let them know the service is about to be rebranded as Fandango at Home. Based on the email, it looks like the idea here is to make Fandango a single location for everything offered by the company. For example, movie tickets, streaming videos, and so on.

Essentially, the video streaming storefront will become Fandango at Home, and this will be used to differentiate the streaming side of the Fandango experience. It will also now be possible for users to link their Fandango and Fandango at Home logins.

While the change won’t result in the ability to use Fandango gift cards for Fandango at Home purchases, that could also change in the future.

As the company explains, “Although we still haven’t determined whether you eventually will be able to use Fandango gift cards for Fandango at Home purchases, we are nonetheless working on more ways to connect Fandango and Fandango at Home in the future.”

From the user perspective, there’s nothing to currently suggest any major changes are happening. At least, not yet. The company has confirmed that users won’t see any changes to their library, so they will still be able to continue accessing all of their movies and videos in the same way.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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