Warner Bros. Discovery ended the third quarter of 2024 with 110.5 million DTC (HBO, Discovery+ and Max) subscribers. According to the company, the number represents the “largest ever quarterly growth in subscribers since the launch of Max.”
Considering Warner Bros. Discovery ended the second quarter of this year with 103.3 million subscribers, the latest updater confirms an increase of 7.2 million subscribers on the previous quarter.
With the company having also closed the third quarter of last year with less than 96 million, the latest subscriber update confirms the addition of almost 15 million DTC subscribers over the past year.
Although Warner Bros. Discovery notes the last quarter as the best since the launch of Max, much of the subscriber growth came from international markets. For example, the company closed the third quarter with 52.6 million domestic (United States and Canada) DTC subscribers and this is only a small increase on the 52.4 million reported for the second quarter of this year. Furthermore, it marks no change from the 52.6 million reported for the same quarter of the year before.
In contrast, the most recent quarter ended with 57.9 million international DTC subscribers, an increase of more than 7 million on the 50.8 million reported for the second quarter, and an increase of more than 14 million on the 43.3 million reported for the third quarter of 2023.
Warner Bros. Discovery also reported an 8% increase in distribution revenue during the third quarter. Partly fueled by the increase in subscribers, the company also attributed the revenue increase to the recent price increase.
At the beginning of the third quarter of 2024, the cost of Max’s ad-free plans increased by $1 a month. The price increase resulted in the cost of the cheapest ad-free plan climbing to 16.99 a month, and the cost of the Ultimate Ad-Free tier climbing to $20.99 a month.
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