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Warner Bros. Discovery Ended Q1 2024 With 99.6 Million DTC Subscribers


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Warner Bros. Discovery ended the first quarter of 2024 with 99.6 million global direct-to-consumer (DTC) subscribers, which includes subscribers to Discovery+, HBO and Max. As has been the case for some time now, Warner Bros. Discovery no longer provides subscriber numbers for individual streaming services.

The latest subscriber update confirms the company added around two million subscribers during the first three months of this year, and an increase of just over one million on the first quarter of 2023.

Breaking the numbers down further, and Warner Bros. Discovery closed out the first quarter with 52.7 million domestic (U.S. and Canada) subscribers, an increase of 700,000 on the 52 million reported for the fourth quarter of 2023 and a decrease on the 55.3 million reported for the first quarter of the year before.

International subscribers during the first quarter totaled 46.9 million. This was an increase of around 1.3 million on the 45.6 million reported for Q4 2023 and an even greater increase on the 43.2 million reported for the first quarter of 2023.

While Warner Bros. Discovery no longer provides subscriber data for each service, the company will be expecting to see a bump in Max subscribers over the coming months, thanks to the streaming service becoming widely available in Europe.

We will soon be rolling out Max to 29 countries across Europe, and the content lineup for Max over the coming year is one of our strongest ever,” said Warner Bros. Discovery President & CEO David Zaslav.

Another upcoming change that could also result in an increase in Max subscribers is the new Disney+, Hulu and Max bundle. Expected to launch in the summer, the new bundle will be available through all three streaming services and apparently at an attractive price.

John Finn


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