Fubo subscribers can expect to begin seeing a new ‘Triple Play’ ad format when using the live TV service. This ad type is designed to increase the presence of a single brand on the Home screen, and will specifically be in use on connected TV apps.
The new ad type comes with the ‘Triple Play’ name as it involves three different elements. According to Fubo’s description, Triple Play consists of a branded banner, a custom content carousel showcasing curated live and on-demand programming, and a branded video which can additional be equipped with a QR code.
The new Triple Play ad will officially be in use in the coming days, according to Fubo, utilized by a major national retailer’s back-to-school campaign.
“Traditional 15 and 30 second ad spots have long been staples in TV advertising but CTV has made it possible to expand standard TV ad formats to command more attention and engagement,” said Dina Roman, SVP, global ad sales and operations, Fubo. “By offering premium bespoke ad opportunities, we are creating even more ways brands can authentically reach their target audiences. We can’t wait to debut The Triple Play with our inaugural brand sponsor.”
This is only one of many new ad formats Fubo has either deployed or is in the process of readying for use. Earlier this year, for example, Fubo confirmed Enhanced Banner Ads, Interactive Ads, Pause Ads, and Marquee content sponsorships were all becoming available to advertisers.
Due to the increased presence of a single brand, it would seem that the new Triple Play format is more similar to Marquee ads than Fubo’s other ad types. Considering the versatility of Marquee ads, the new Triple Play ad may actually be an example of this type of ad format in use.
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