The cost of an ad-free Discovery Plus plan has just gone up in price. While new subscribers will pay the higher price from today when signing up, existing subscribers won’t start paying the higher rate until next month.
Like many other streaming services, Discovery+ offers ad-supported and ad-free subscription tiers. Naturally, the ad-supported tier is the cheapest, priced at $4.99 a month, with the ad-free option costing an additional $2 more ($6.99) each month.
From today, however, the price of that ad-free Discovery+ plan has increased by $2, taking the new total up to $8.99 a month. While an increase, this is still cheaper than many ad-free plans offered by competing streaming services, including Max. There is no change to the cost of the ad-supported tier, which remains priced at $4.99 a month.
As mentioned, existing subscribers are not exempt from this price increase and will see their monthly rate go up on their next billing cycle on or after November 2.
For those based in Canada, the price of a new Discovery+ ad-free monthly subscription is also increasing, from $6.99 CAD to $8.99 CAD. Also, and unlike in the US, the price of a Discovery+ ad-lite subscription is increasing to $5.99 CAD (up from $4.99 CAD).
In explaining the reason for the price increase, Warner Bros. Discovery said that the higher rates “will allow us to continue to provide can’t miss-stories in the food, home, relationships, true crime, paranormal genres – plus so much more.” The company also highlighted how this is the first time the monthly price has increased in these markets since the service first launched, back in January 2021.
While Discovery+ hasn’t increased the price before, the service has made other changes to its subscription options in these markets recently. As Streaming Better first reported last month, Discovery+ no longer offers military and student discounts, removing an option for consumers to save on the cost of a subscription.