Google TV Streamer Jumps to $150 Following Increases By Apple, Amazon and Roku

The cost of a Google TV Streamer has now jumped to $150 in the United States, resulting in a straight $50 price hike. The increase follows similar hardware price increases from other major device makers, including Apple, Amazon and Roku.

Previously priced at $99.99 in the U.S., the Google TV Streamer has now increased to $149.99. The price change is now live for all consumers buying the streaming player from the official Google Store.

The price increase also affects both colorways, Porcelain and Hazel, as well as the monthly option when paying via financing.

For those interested in buying one at the older price, Amazon appears to be the best option, as the retailer is currently still selling the Google TV Streamer at $99.99.

While Google hasn’t officially announced the price increase, it is understood to be the result of the same rising component costs that have led to other streaming hardware price increases in recent months.

Google Joins Apple, Amazon and Roku in Hardware Increases

With the Google TV Streamer now costing more than before, Google becomes the latest device-maker to increase the price of its hardware products.

Back in June, Apple became the first to officially increase prices, with the cost of Apple TV players rising by as much as $100. In July, Roku followed suit, increasing the price of its lineup of Roku players.

As part of Roku’s price increases, the Google TV Streamer comparable Roku Ultra increased from $99.99 to $149.99, resulting in the exact same $50 price hike.

Earlier this month, Amazon joined Apple and Roku by increasing the price of its Fire TV streaming devices.

Amazon’s round of price increases resulted in the comparable Fire TV Cube increasing from $139.99 to $199.99, resulting in a $60 price increase.