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Ad-Supported BET Plus Tier Launches Next Month

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Starting from next month, BET Plus will be offering a new ad-supported tier. The use of ads has become a popular trend of late, with BET Plus now set to follow in the footsteps of HBO Max (soon to be Max), Disney Plus, and even Netflix.

At present, the current cost of a BET Plus subscription is $9.99 per month. For those that are willing to sign up on a longer basis, the annual plan costs $94.99 per year, reducing the average cost of each of the 12 months down to around $7.90.

In June, however, new subscribers will also have the option to sign up to a new BET+ Essential plan. This ad-supported tier will be priced at $5.99 per month, resulting in a saving of $4 per month when compared to the ad-free plan. According to the details, the new Essential plan goes live 9 a.m. PT on Sunday June 25th, 2023.

Other than the use of what is described as ‘limited video ads’, it would seem that there are no other differences between the two plans. As BET explains, “Essential members will have access to the same features and video quality as current BET+ members.”

In terms of the ad experience, BET says that Essential subscribers can expect ads to be 15 or 30 seconds in length, to play before and during programming, and “customized to limit viewing interruption.”

In addition to offering homes the option to sign up to a cheaper subscription that unlocks access to the full BET Plus library, BET also says that the ad-supported tier will prove beneficial to advertisers as well.

John Finn

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