Ad-Supported BET Plus Tier Launches Next Month

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Starting from next month, BET Plus will be offering a new ad-supported tier. The use of ads has become a popular trend of late, with BET Plus now set to follow in the footsteps of HBO Max (soon to be Max), Disney Plus, and even Netflix.

At present, the current cost of a BET Plus subscription is $9.99 per month. For those that are willing to sign up on a longer basis, the annual plan costs $94.99 per year, reducing the average cost of each of the 12 months down to around $7.90.

In June, however, new subscribers will also have the option to sign up to a new BET+ Essential plan. This ad-supported tier will be priced at $5.99 per month, resulting in a saving of $4 per month when compared to the ad-free plan. According to the details, the new Essential plan goes live 9 a.m. PT on Sunday June 25th, 2023.

Other than the use of what is described as ‘limited video ads’, it would seem that there are no other differences between the two plans. As BET explains, “Essential members will have access to the same features and video quality as current BET+ members.”

In terms of the ad experience, BET says that Essential subscribers can expect ads to be 15 or 30 seconds in length, to play before and during programming, and “customized to limit viewing interruption.”

In addition to offering homes the option to sign up to a cheaper subscription that unlocks access to the full BET Plus library, BET also says that the ad-supported tier will prove beneficial to advertisers as well.

John Finn
John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

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