Netflix has decided to rebrand its Basic with ads plan as Standard with ads. This is more than just a name change as the cheapest ad-supported plan is not as basic as it was before.
As a reminder, Netflix launched its newest, ad-supported Basic with ads plan back in November of last year. Priced at just $6.99 per month, Basic with ads unlocked access to the full catalog of movies and shows, albeit with some limitations. Basically, it was the same as the Basic plan, but with ads. Hence the name.
Going forward, however, this plan is now called the Standard with ads plan. The change is already live for anyone signing up through the Netflix website and is more than just a change of branding. For example, those signing up to the Standard with ads plan can now watch in Full HD instead of just HD.
That’s not the only change either. Previously, the Basic with ads plan only allowed subscribers to watch Netflix on one device at a time. However, the newer Standard with ads tier now allows the service to be streamed on up to 2 devices at the same time.
What is interesting here is that Netflix has only rebranded the Basic with ads plan. The standard Basic plan is still the Basic plan and still comes with the same HD and one stream at a time limitations.
Netflix has always offered a Basic and a Standard plan so this change simply sees the ad-supported plan moving up one tier level from Basic to Standard. All of which has happened without a price increase.
With these improved features, Standard with ads does offer much better value than before, it also offers a much greater saving as well. While the new Standard with ads tier costs $6.99 per month, the ad-free Standard plan with the same benefits costs $15.49 per month, and the ad-free Basic plan with fewer benefits costs $9.99 per month.
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