Amazon To Reveal Latest Fire TV Hardware On September 20

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Amazon is now expected to unveil its latest Fire TV devices, as well as other new hardware products, at a dedicated Devices & Services event on September 20, 2023.


Amazon hosts multiple events each year, with each one typically designed to cater to different consumers. For example, next week is the company’s Prime Day which will see prices reduced on a number of products, including the company’s existing hardware products.

For those more interested in the very newest Fire TV advancements, it now looks as though the company has earmarked a September event to showcase its latest players and software upgrades.


According to David Limp, SVP, Devices & Services at Amazon, “The Devices & Services team has already had a very busy year, and now that Amazon’s HQ2 is officially open, it only feels right to gather there in a few months to share a bit more of what we’ve been working on.” As the brief LinkedIn post goes on to confirm, “Mark your calendar for 9/20 for some news from us!

Amazon usually unveils the latest versions of select streaming players and devices around this time of the year. For example, last September saw the introduction of its “most powerful Fire TV streaming player ever,” the third-generation Fire TV Cube.

The same event also saw the unveiling of the company’s new Fire TV Omni QLED Series. The big selling point with these TVs is that they feature Ambient Experience sensors, allowing them to sense when someone enters the room.


Considering these specific models were only updated last year, it seems unlikely new versions will arrive this year. However, those interested in the Fire TV ecosystem can probably expect some updates to the company’s player and TV lineups.

As seemingly confirmed by Limp, this year’s Devices and Services event will also be the first to be held at Amazon’s second headquarters in Arlington, Virginia.

John Finn

By John Finn

John started Streaming Better to help consumers navigate the live TV streaming and subscription service landscape. John has been editing and writing about technology and streaming for online publications since 2014, and believes the best streaming approach is to rotate between services as needed.

John's preferred live TV streaming service right now is YouTube TV although he does tend to switch live TV services multiple times each year to keep up to date with their changes. Outside of live TV, John also actively streams HBO Max (for the shows), Peacock (for Premier League), and Paramount Plus (for Champion's League). However, John is also currently subscribed to Apple TV+, Discovery+, Hulu, Starz, Showtime, and Shudder.

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