Chicken Soup for the Soul Entertainment and Fuel TV have partnered up to form a new joint venture. The partnership will result in the launch of some new channels and the rebranding of some existing Chicken Soup for the Soul properties.
After acquiring Redbox Entertainment in 2022, Chicken Soup for the Soul Entertainment didn’t have the best 2023. By October, the company even confirmed it was actively considering a sale. Today, the company announced that it expects to “drive additional revenues for existing properties it owns and operates” through various joint venture efforts.
The first of these deals is a partnership with Fuel TV that will result in the two companies combining their respective content catalogs. Screen Media Ventures (a Chicken Soup for the Soul Entertainment company) will provide 1091’s library of action sports titles while Fuel TV will run and operate the channels. Crackle Connex (also owned by Chicken Soup for the Soul Entertainment) will sell ad inventory.
Specifically, the agreement will result in the creation of various Fuel TV branded SVOD and FAST channels. In addition to the launch of two new channels, Fuel TV Skate and Fuel TV Bike, Chicken Soup for the Soul Entertainment’s SVOD channels will be rebranded as Fuel TV Surf and LiftTicket will be rebranded as Fuel TV Snow.
“We are delighted to join this venture, uniting two of the biggest action sports libraries, and both companies’ prowess in the media industry will allow us to consolidate the leadership in the action sports space,” said Fernando Figueiredo, CEO of FUEL TV. “Moreover, it will give Surf, Skate, Snow, and Bike a standalone home for those core viewers that binge their sport for hours. For 20 years, FUEL TV action sports channel has gathered all these sports and will keep doing it by being the home of hundreds of hours of LIVE Events from across the globe.
According to the announcement, consumers can expect the new Fuel TV branded channels to begin rolling out in the coming months.
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