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DirecTV Customers Told They’re Losing ‘HBO For Life’ (Free Max) Benefit, But It’s Probably An Error

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It looks like a number of DirecTV customers are suddenly being advised that they’ve lost access to their ‘HBO for Life’ benefit. Basically, they’ve lost access to their free Max subscription.

While no longer available to new customers, AT&T previously offered customers the option to get HBO for free for life when signing up to certain services. Well, for as long as they remained a customer and, crucially, as long as they didn’t make any changes to their service(s).

Once HBO transitioned to HBO Max, and then again to Max, those legacy subscribers were also transitioned over, with their HBO for Life subscription basically becoming a ‘Max for Life’ subscription.

As mentioned, making any change could result in the HBO for Life promotion being removed as a benefit, and that appears to be exactly what legacy customers are now being advised of by email.

DirecTV appears to be in the process of emailing customers to confirm that they made a change to the service and that this change has resulted in them losing access to Max. In one Reddit post, a number of users report receiving the email today, even though they haven’t made any changes to their services.

Right now, it currently remains unclear whether those affected actually are losing access to their free Max subscription. While the number of user reports we’ve seen today would highly suggest that this is an error, it still might be worth affected customers reaching out to confirm that no changes were made to their plan, and they are not losing access to their free Max benefit.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

2 replies on “DirecTV Customers Told They’re Losing ‘HBO For Life’ (Free Max) Benefit, But It’s Probably An Error”

Initiated a chat session with Directv Stream. I made contact when my MAX access disappeared. While waiting, I checked my profile “Billing and Payments -& My Activity” and found this:
” Sep. 14, 2023
Subscription changes –
You removed: Max™ Included with AT&T Unlimited”.
I made no changes to my plan. When I asked the Directv rep. about this change, they said ATT Wireless was responsible. I don’t have any ATT Wireless services. They then said they could restore the service for an additional $15.99 a month. I was an early subscriber grandfathered into what is now a plan that is not available to new subscribers. My initial rate ($30+) rose to $48.25 in January 2022. My current rate was $64.34 including:
“Live a Little -$25.00 (minus)
Live a Little $84.99
Max™ Included with AT&T Unlimited $0.00
20 Hours of Cloud DVR $0.00
3 Streams $0.00
Nick Jr $0.00
Taxes and Surcharges $4.35
The net of all of this is that they dropped MAX from my plan: they initiated the subscription change that removed MAX, not me; when confronted with the obvious question “When did I make the change” they immediately changed the subject and said that ATT Wireless dropped the service, ?????, (I don’t have any ATT Wireless Services); they wanted to add MAX back if I agreed to an additional $15.99 per month. In a nutshell, I lost access to the free MAX benefit.

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