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DirecTV Launches ‘DirecTV Perks’ Customer Rewards Program

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DirecTV has now launched a new DirecTV Perks rewards program. According to the company, DirecTV Perks is a “first-of-its-kind membership program” that’s available to all existing and new satellite and internet customers.

Eligible customers will need to enroll in DirecTV Perks to begin collecting virtual tokens (points). Tokens are rewarded for different actions, like on-time bill payments or taking part in a weekly spin-to-win contest, Tokens are also rewarded for loyalty-based reasons as well, such as reaching various milestones, like a notable service anniversary.

DirecTV Perks membership is another way to showcase our commitment to rewarding customers and reinforce our appreciation for their loyalty,” said Vince Torres, chief marketing officer at DirecTV.

Once collected, tokens can then be redeemed for physical and digital rewards, including movie rentals and merchandise. In addition to physical and digital rewards, DirecTV also plans to offer other engagement experiences and options for customers to collect additional tokens.

For example, and in celebration of Valentine’s Day, the company is kicking off the program with a “14 Days of Love” campaign. During the 14-day period (Feb. 14 through Feb. 27), existing DirecTV customers who sign up for DirecTV Perks will have a chance to enter each day to win prizes (gift cards) totaling over $100,000.

For those interested in getting their token stash off the ground, the company has launched a new DirecTV Perks website where existing customers can sign up and enroll in the program using their existing DirecTV user ID.

The launch of DirecTV Perks comes just one week after Sling TV launched its own rewards program. Sling’s Watch & Win Sweepstake Program offers subscribers the chance to win a cash reward for watching movies, shows, sports, and more.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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