DirecTV launched a new ‘Nothing On Your Roof‘ campaign last year. Playing on the ‘footbald’ look, and with the help of San Francisco 49ers Tight End George Kittle, the campaign was designed to bring attention to the fact that football fans don’t actually need a satellite dish to watch football on DirecTV.
With baseball season now underway, DirecTV’s Nothing On Your Roof campaign is back to make sure baseball fans also know that they don’t need anything on their roofs either.
“The start of baseball season is upon us, and we’re excited to continue pushing the boundaries with unique and dynamic storylines that play out in compelling content showcasing the key features and benefits DirecTV delivers to customers,” said Kelly Jo Sands, senior vice president at DirecTV.
The new Nothing on Your Roof 2.0 campaign includes a reimagining of the classic ballpark anthem “Take Me Out to the Ball Game” as “Take Me Out to the Bald Game.”
Adding some star power, the music video for “Take Me Out to the Bald Game” features Los Angeles’ Dustin May, Chicago’s Dansby Swanson, and Milwaukee’s Christian Yelich, and all three are donning their own ‘nothing on the roof‘ look.
“By tapping into the star power of Dustin May, Christian Yelich, and Dansby Swanson – paired with the history and energy of iconic baseball cities like Los Angeles, Chicago, and Milwaukee – DirecTV delivers a bold, memorable message cementing our sports leadership and satellite-free streaming offerings in a way that’s creative, memorable and impactful,” added Kelly Jo Sands.
Similar to last year’s campaign, the new video is expected to be visible across CTV, social media, and digital out-of-home billboards. Also similar to last year, a Snapchat lens will be available, allowing Snapchat users to create their own “Nothing on Your Roof” look.
