In a bid to provide subscribers with quicker and easier access to women’s sports content, Fubo has now added a dedicated ‘Women’s Sports Zone‘ hub to its apps. The new zone also provides advertisers with another way to target a highly engaged audience.
According to Fubo, the new zone was created in response to user demand, with the live TV service explaining that as much as 61% of its subscribers watch women’s sports. Fubo also says that half of its subscribers are considered to be either moderate or super fans of women’s sports content in general.
With the new hub now available, those subscribers will find it even easier to discover women’s sports content and programming in the future.
To access the new Women’s Sports Zone section, subscribers can select the content carousel that’s now prominently located on Fubo’s home screen.
Once in the zone, they can expect to see a curated rotating carousel of premium women’s sports leagues and events, including live WNBA games.
The content hub is not just for highlighting, as subscribers will also be able to click through any of the featured live events to jump straight into the action and start watching.
From the advertiser perspective, the new zone offers another option for a highly customized branded experience. The zone also supports many of the new ad formats and types Fubo has implemented in recent times, including custom pause ads, interactive ads, and homepage sponsorships, among others.
Fubo also confirmed that it already has its first Women’s Sports Zone sponsor in the form of a “major national financial institution.” The financial institution’s sponsorship of the hub coincides with the beginning of the WNBA season and WNBA playoffs.
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