Fubo is constantly working on new ad formats in a bid to improve the user and advertiser ad experience, and four new formats are now confirmed to be coming to the live TV streaming service.
Earlier this year, Fubo introduced a new Triple Play ad format that’s designed to increase the presence of a single brand on the Home screen. Even earlier in the year, Fubo introduced Enhanced Banner Ads, Interactive Ads, Pause Ads, and Marquee content sponsorships.
Fubo’s latest batch of ad types are an extension of the Interactive Ads format introduced earlier this year and include Transactional, Gamified, Rotating Carousel, and Geo-locator. As these are interactive ads, all four are designed to further drive audience engagement and advertisers have the added ability to deploy them with custom QR codes.
Here’s how Fubo describes the new ad formats:
Transactional: Video spots are equipped with a custom overlay featuring a QR code that leads to a desired URL and path to purchase. Calls-to-action can be tailored to the creative for a bespoke e-commerce experience.
Gamified: Brands can embed themed trivia questions or polls directly into video spots without interrupting the stream. While watching the spot, audiences see a trivia question and can scroll on their remote to select a response then reveal the correct answer.
Rotating Carousel: A scrollable carousel featuring products, branding and more allows advertisers to showcase multiple iterations of creative and messaging within one singular ad unit. Viewers press left or right on their remote to advance the carousel while watching the enhanced commercial spot.
Geo-locator: Audiences are served real-time, creative tailored to regional geo-locations, making a single video spot more relevant and powerful. Advertisers can promote specific business locations within this high-impact creative overlay, designed custom for each campaign. While watching the brand spot, audiences see the brand’s nearest location with the ability to scroll on their remote to see additional nearby locations.
With these new formats now announced, Fubo users can expect to see some or all of them roll out over the coming weeks and months.
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