Fubo is taking its sports streaming joint venture fight with Disney, Fox and Warner Bros. Discovery to the streets with a new out of home ad campaign. The #SaveMySports ad campaign will be available to see on digital billboards at various locations in Washington, D.C., including outside the Capital One Arena, Nationals Park baseball stadium and inside Union Station.
One of the reasons for choosing Washington, D.C. appears to be an attempt to catch the attention of lawmakers and government officials who, according to Fubo, should examine the joint venture in more detail.
As seen in the mock-up advertisement above, the billboard advertisements make use of famous movie quotes to parody Disney’s recent Disney+ Super Bowl LVIII commercial, along with #SaveMySports. The company also recently launched a SaveMySports website to further draw attention to the change and offer ways for consumers to voice their own concerns by getting in touch with relevant lawmakers in Washington, D.C.
Last month, Fubo filed a lawsuit over the sports streaming joint venture, accusing those involved of operating a ‘sports cartel’ and engaging in anticompetitive behavior. According to Fubo, the new joint venture is just another example of this anticompetitive behavior and a move that could negatively impact consumers.
Disney, Fox and Warner Bros. Discovery officially announced their new joint venture in February. While there’s no firm date on when it will arrive, the companies have confirmed it will bring together the sports portfolios of all three, forming a mega sports streaming service.
Earlier this month, Fox’s Lachlan Murdoch explained the current expectation is that the sports streaming service will only generate around five million subscribers in the first five years, and that it will primarily be targeting cord-cutters and cord-nevers.
Murdoch’s comments followed similar ones by Warner Bros. Discovery CEO David Zaslav who argued the new sports-focused streaming service wouldn’t impact cord cutting in any meaningful way.
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