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Fubo Takes Sports Streaming Joint Venture Fight To The Streets With New Ad Campaign

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Fubo is taking its sports streaming joint venture fight with Disney, Fox and Warner Bros. Discovery to the streets with a new out of home ad campaign. The #SaveMySports ad campaign will be available to see on digital billboards at various locations in Washington, D.C., including outside the Capital One Arena, Nationals Park baseball stadium and inside Union Station.

One of the reasons for choosing Washington, D.C. appears to be an attempt to catch the attention of lawmakers and government officials who, according to Fubo, should examine the joint venture in more detail.

As seen in the mock-up advertisement above, the billboard advertisements make use of famous movie quotes to parody Disney’s recent Disney+ Super Bowl LVIII commercial, along with #SaveMySports. The company also recently launched a SaveMySports website to further draw attention to the change and offer ways for consumers to voice their own concerns by getting in touch with relevant lawmakers in Washington, D.C.

Last month, Fubo filed a lawsuit over the sports streaming joint venture, accusing those involved of operating a ‘sports cartel’ and engaging in anticompetitive behavior. According to Fubo, the new joint venture is just another example of this anticompetitive behavior and a move that could negatively impact consumers.

Disney, Fox and Warner Bros. Discovery officially announced their new joint venture in February. While there’s no firm date on when it will arrive, the companies have confirmed it will bring together the sports portfolios of all three, forming a mega sports streaming service.

Earlier this month, Fox’s Lachlan Murdoch explained the current expectation is that the sports streaming service will only generate around five million subscribers in the first five years, and that it will primarily be targeting cord-cutters and cord-nevers.

Murdoch’s comments followed similar ones by Warner Bros. Discovery CEO David Zaslav who argued the new sports-focused streaming service wouldn’t impact cord cutting in any meaningful way.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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