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Is Tubi Going To Start Charging?

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Tubi is only one of many free streaming services, but it is also one of the best. It is so good, in fact, that some might be wondering if Tubi is going to start charging a monthly subscription cost?

This is a fair question and especially considering that most other streaming services keep increasing their prices. Curiosity Stream, Max, Paramount Plus, Peacock, Starz, and YouTube Premium, are just some of the subscription services that have already increased their prices in 2023.

When it comes to Tubi, no, the service currently has no plans to start charging users. Tubi is 100% free and there are no suggestions that’s due to change any time soon. Tubi makes its money through the use of ads and this strategy seems to be working out well for the service.

In Tubi’s own words, “the ad content pays so that you don’t have to.”

In spite of being so reliant on ads, we’ve found the ad load to be very light, and even when compared to other free services, including Pluto TV.

Not only is Tubi free, but it doesn’t require users to provide any payment details at all. In fact, users don’t even need to create an account if they don’t want to. While we would recommend creating one to get access to additional features that make the Tubi experience even better, you can use Tubi for free and without signing up.

So long as nothing changes, we don’t see any reason for users to worry about Tubi beginning to charge for a subscription in the future.

What if Tubi changes owners?

Of course, there is always the possibility that Tubi could be sold in the future and its new owners may take a different approach, including charging users.

At present, Tubi is owned by Fox Corporation. Fox originally purchased Tubi back in 2020, and there are no indications that Fox has any plans to sell the service any time soon.

If anything, Fox seems to be doubling down on Tubi. Prior to the the change of CEO in July of 2023, Fox announced the launch of a new Tubi Media Group. This business oversees Tubi and some of Fox’s other digital businesses.

Considering Fox seems to be further investing in the Tubi brand through the new Tubi Media Group, all indications point to Fox viewing Tubi as a greater asset than even before. Something that would further suggest that Fox doesn’t have any plans to sell Tubi.

As we’ve learnt multiple times in the past, however, nothing is ever guarantied in the world of streaming, so anything’s possible. Assuming no unknown and dramatic changes are on the horizon, we expect Tubi to remain 100% free for the foreseeable future.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
Email: john@streamingbetter.com
X: @J_Finns
Website: JohnFinn.net

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