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More Than A Third Say Streaming Service Content Isn’t Worth The Money

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More than a third surveyed don’t think the content available to watch on streaming services is worth the money. This is based on Deloitte’s 2024 Digital media trends report, which also found that a $5 price increase would be enough for many of those subscribers to cancel their subscription.

According to the survey, subscribers pay for four SVOD services on average, and the average monthly spend comes to $61. While ‘Matures’ spend as little as $37 a month, ‘Millennials’ pay the most ($67) each month. Regardless of the demographic and monthly spend, 36% of those surveyed said the content available on SVOD services isn’t worth the price they pay.

While those surveyed are still paying for those services, it seems as little as $5 could prove to be the tipping point for almost half. The survey found that 48% would cancel their favorite SVOD service if the cost increased by $5.

Speaking of cancellations, the survey found that 40% had already canceled a paid SVOD service in the past six months. While this was as low as 11% with Matures, it was as high as 54% with Millennials. However, many opted to return at a later time, with 21% confirming they had canceled and later renewed the same subscription in the past six months. Again, this was as low as 3% with Matures and as high as 31% with Millennials.

Difficulty finding content also appears to be an issue for consumers, with almost 50% surveyed stating they “would spend more time on streaming video if it was easier to find content.”

The general results of this study tally with other recent reports. For example, Parks Associates‘ recent The Viewer Journey: Navigating Streaming Options consumer study found ‘cost’ and ‘difficulty finding content’ were two of the most popular reasons for canceling a streaming subscription.

Inscape also released findings from its Q4 2023 TV Market Trends Report earlier today, with one of the main takeaways being the number of apps used per smart TV is now reaching a plateau at 5.5 apps.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
Email: john@streamingbetter.com
X: @J_Finns
Website: JohnFinn.net

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