Netflix‘s ad-supported plan now has 70 million monthly active users. The number highlights just how important the ‘with ads’ plan has become and is likely to continue to be in the future.
It was two years ago this month when the ad-supported tier launched. By May of last year, the number of ad-supported subscribers had grown to 5 million. By January of this year, that number had increased to 23 million.
Since then, things have just continued to ramp up. After confirming 40 million monthly users in May of this year, Netflix has managed to add another 30 million, taking the total number of monthly active users on the ad-supported plan to 70 million.
In fact, Netflix says that over 50% of those signing up for the service in countries where the ad-supported plan is available now opt for the ad-supported plan.
Considering the cheapest ad-free subscription in the U.S. now costs $15.49 a month, it is not surprising that the company has seen major growth with its much cheaper (currently $6.99 a month in the U.S.) tier.
The company also reconfirmed its ambition to rely on its own ad tech in the future. While Canada is currently the only country operating solely on Netflix’s ad tech, the company says it plans to roll out its in-house advertising technology globally throughout 2025. Once the ad tech rolls out widely, clients will benefit from increased flexibility and control of their buys, according to Netflix.
Last month, Netflix released its latest quarter results, confirming more than 282 million paid subscribers globally.
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