Peacock now has more than 20 million paid subscribers, according to the latest figures released by Comcast. While Peacock has been around for some time now, it has seemed to struggle to generate the sort of subscriber numbers often touted by other streaming services, including Disney Plus and HBO Max. All of which makes the passing of the 20 million marker all the more important for Peacock and Comcast.
One of the reasons why Peacock might see less paid subscribers than some other services is the fact that it offers a free tier. Unlike a traditional free trial, homes can sign up and watch Peacock for free, and for as long as they like. With no requirement to upgrade to the Premium or Premium Plus paid plans, many homes may find the limited access offered with the free version to be enough for their needs.
Regardless of the reason, Peacock has now managed to increase its paid subscriber base to more than 20 million. The latest subscriber update was provided by Comcast during its fourth quarter and full-year 2022 results, confirming that Peacock paid subscribers in the U.S. “more Than doubled” in 2022, surpassing 20 million in the process.
Comcast also confirmed that Peacock revenue increased to $2.1 billion in 2022, almost tripling the revenue reported for 2021.
When just looking at the fourth quarter of 2022 on its own, Comcast says that the number of paid Peacock subscribers grew by 5 million. Considering the yearly total was around 10 million, this highlights just how good the fourth quarter was as a standalone quarter.
In explaining what was referred to as “the best quarterly result since launch in 2020,” Comcast said live sports, as well as recent movies and originals, helped fuel subscriber growth during the final quarter of the year.
Thanks to its relationship with Telemundo, Peacock was able to show full live coverage of the 2022 FIFA World Cup in Spanish. This is likely to have been a prime example of the live sports events that helped to increase the number of subscribers and advertising revenue for Peacock during the fourth quarter, and 2022 in general.