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Peacock Ended 2022 With More Than 20 Million Paid Subscribers

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Peacock now has more than 20 million paid subscribers, according to the latest figures released by Comcast. While Peacock has been around for some time now, it has seemed to struggle to generate the sort of subscriber numbers often touted by other streaming services, including Disney Plus and HBO Max. All of which makes the passing of the 20 million marker all the more important for Peacock and Comcast.

One of the reasons why Peacock might see less paid subscribers than some other services is the fact that it offers a free tier. Unlike a traditional free trial, homes can sign up and watch Peacock for free, and for as long as they like. With no requirement to upgrade to the Premium or Premium Plus paid plans, many homes may find the limited access offered with the free version to be enough for their needs.

Regardless of the reason, Peacock has now managed to increase its paid subscriber base to more than 20 million. The latest subscriber update was provided by Comcast during its fourth quarter and full-year 2022 results, confirming that Peacock paid subscribers in the U.S. “more Than doubled” in 2022, surpassing 20 million in the process.

Comcast also confirmed that Peacock revenue increased to $2.1 billion in 2022, almost tripling the revenue reported for 2021.

When just looking at the fourth quarter of 2022 on its own, Comcast says that the number of paid Peacock subscribers grew by 5 million. Considering the yearly total was around 10 million, this highlights just how good the fourth quarter was as a standalone quarter.

In explaining what was referred to as “the best quarterly result since launch in 2020,” Comcast said live sports, as well as recent movies and originals, helped fuel subscriber growth during the final quarter of the year.

Thanks to its relationship with Telemundo, Peacock was able to show full live coverage of the 2022 FIFA World Cup in Spanish. This is likely to have been a prime example of the live sports events that helped to increase the number of subscribers and advertising revenue for Peacock during the fourth quarter, and 2022 in general.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
Email: john@streamingbetter.com
X: @J_Finns
Website: JohnFinn.net

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