Peacock Now Has 30 Million Paid Subscribers

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Peacock has now reached 30 million paid subscribers. That’s according to comments provided by Comcast’s Mike Cavanagh during the company’s UBS Global Media and Communications Conference presentation today.

Peacock first launched midway through 2020, after initially only being available to Comcast Xfinity customers. In October of this year, Comcast confirmed that the streaming service added around 4 million subscribers during the third quarter of 2023, taking the overall total up to 28 million.

While we won’t find out the full total for the fourth quarter of the year (and 2023 as a whole) for another few months, we do now have confirmation that Peacock has reached the 30 million mark. This means the streaming service has already added around 2 million subscribers since October 1, 2023.

At the beginning of the year, Comcast confirmed that Peacock had closed out 2022 with more than 20 million paid subscribers. Providing there are no losses over the next few weeks, this points to the service having added at least 10 million during this year alone.

One of the big changes that occurred this year was the removal of the free tier for new users. This resulted in anyone wanting to test out the service having to sign up for a subscription and pay for the first month in advance.

Speaking of which, Peacock encountered its first-ever price increase in July of this year. This change resulted in the cost of the Premium plan increasing to $5.99 a month and the cost of the Premium Plus plan increasing to $11.99 a month.

As part of the same presentation, Cavanagh also explained that Peacock losses for 2023 are not expected to be any higher than $2.8 billion.

John Finn
John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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