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Peacock Now Has 30 Million Paid Subscribers

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Peacock has now reached 30 million paid subscribers. That’s according to comments provided by Comcast’s Mike Cavanagh during the company’s UBS Global Media and Communications Conference presentation today.

Peacock first launched midway through 2020, after initially only being available to Comcast Xfinity customers. In October of this year, Comcast confirmed that the streaming service added around 4 million subscribers during the third quarter of 2023, taking the overall total up to 28 million.

While we won’t find out the full total for the fourth quarter of the year (and 2023 as a whole) for another few months, we do now have confirmation that Peacock has reached the 30 million mark. This means the streaming service has already added around 2 million subscribers since October 1, 2023.

At the beginning of the year, Comcast confirmed that Peacock had closed out 2022 with more than 20 million paid subscribers. Providing there are no losses over the next few weeks, this points to the service having added at least 10 million during this year alone.

One of the big changes that occurred this year was the removal of the free tier for new users. This resulted in anyone wanting to test out the service having to sign up for a subscription and pay for the first month in advance.

Speaking of which, Peacock encountered its first-ever price increase in July of this year. This change resulted in the cost of the Premium plan increasing to $5.99 a month and the cost of the Premium Plus plan increasing to $11.99 a month.

As part of the same presentation, Cavanagh also explained that Peacock losses for 2023 are not expected to be any higher than $2.8 billion.

John Finn

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