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Peacock Ended Q4 (And 2023) With 31 Million Subscribers


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Peacock ended the fourth quarter and 2023 in general with 31 million paid subscribers. This marked an increase of around three million over the previous quarter and an increase of around 11 million on the previous year.

While not the streaming service with the largest subscriber base, Peacock appears to have had a decent 2023 in terms of subscriber growth. After closing out 2022 with 20 million paid subscribers, Peacock’s subscriber base grew to 22 million at the end of the first quarter, 24 million at the end of the second quarter, and 28 million at the end of the third quarter.

With Comcast having now confirmed the streaming service ended 2023 with 31 million paid subscribers, Peacock added around 11 million subscribers over the past three months, resulting in the subscriber base growing by almost 50% in one year.

The fourth quarter on its own was also pretty good. After ending the third quarter with 28 million paid subscribers, Peacock added three million more during the most recent quarter. While higher than the subscriber additions during the first and second quarters, this was fewer than the four million added during the third quarter of the year.

Considering Comcast’s Mike Cavanagh confirmed that Peacock had 30 million paid subscribers at the start of December, the streaming service appears to have added roughly one million new subscribers during the final month of the year.

Comcast’s Q4 2024 earnings report also confirmed that Peacock revenue in the fourth quarter increased 57%. According to Comcast, the increase resulted in revenue surpassing $1 billion in quarterly revenue for the first time. In spite of the increase in revenue, Comcast also confirmed Peacock lost $825 million during the last three months of 2023.

John Finn


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