Pluto TV finished up the first quarter of 2023 with more than 80 million Monthly Active Users (MAUs). According to Paramount Global, Pluto TV is now the number one free ad-supported streaming television (FAST) service globally.
The free streaming service sector has been doing extremely well recently. With an increase in the number of streaming services you can pay for, along with the rising cost of individual services, free streaming services have emerged as a low-cost and useful alternative. Due to this, services like Pluto TV have benefitted massively over the last few quarters.
Pluto TV’s 80 million Monthly Active Users during the most recent quarter represents an increase of more than one million on the previous quarter. While good, the previous quarter was even better considering Pluto TV added 6.5 million monthly active users, taking the total number of global MAUs up from 72 to almost 79 million in one quarter.
Looking at the bigger picture and the 80 million resulted in a year-over-year increase of around 12 million MAUs. At the close of the first quarter of 2022, Paramount Global reported 68 million monthly active users for Pluto TV.
While the number of active users is important, so is the number of hours streamed. According to Paramount Global, Pluto TV managed to increase its total global viewing hours by 35% year-over-year, a metric that is now partly being used to claim Pluto TV as the number one FAST service globally.
Along with Pluto TV, Tubi has also proven to be a very popular option in homes looking for a free streaming service to use. According to recent Nielsen data, Tubi accounted for 1 percent of total TV usage during March 2023 (the latest figures) while Pluto TV accounted for 0.8%.