Chicken Soup for the Soul’s Redbox has seen an opportunity to take advantage of the closure of Netflix’s DVD business, and is launching a new campaign targeting those still wanting to watch movies and shows on disc.
Back in April, Netflix confirmed that it was planning to shut down its DVD service, due to the continual decline of people using the service. At the time, Netflix confirmed that it would ship its last disc on September 29, 2023, which is this Friday.
Just ahead of that final DVD mailing day, Redbox has announced that it is ready to serve all of those Netflix customers still looking for physical media. For starters, Redbox is increasing the number of titles avaialble to pick up from its 29,000 Redbox kiosks. While Redbox was already a place to rent or puchase newer titles, this increase will see more catalog and niche titles becoming available, including Jerry Maguire and Ugly Dolls.
“Redbox continues to be a destination for millions of consumers, and we’re thrilled to expand our kiosk offerings to include hard-to-find titles and classic movies that everyone enjoys,” said William J. Rouhana, Jr., chief executive officer and chairman of Chicken Soup for the Soul Entertainment.
In addition to the increase in titles available to pick up at a kiosk, Redbox will be launching a Show Us Your Red Envelope social media campaign on X (formerly Twitter). Basically, those who share photos of their Netflix Red Envelopes might be rewarded with a free movie rental. Redbox’s Show Us Your Red Envelope campaign goes live September 29 and runs through Sunday, October 1, 2023.
As part of the same announcement, Redbox confirmed that The Super Mario Bros. Movie, Plane, and Cocaine Bear have proven to be the most popular films at Redbox kiosks so far this year. Redbox also confirmed that Barbie and Oppenheimer will both be available to pick up at a kiosk in the coming months.