Roku‘s latest quarterly results confirmed the platform generated 35.4 billion Streaming Hours in the second quarter of 2025. This marks an increase of around 5.2 billion hours when compared to the second quarter of last year.
On a quarter-over-quarter basis, Roku generated fewer Streaming Hours during the most recent quarter. In the first three months of this year, Streaming Hours totaled 35.8 billion.
Total net revenue for the quarter was reported as $1,111 million, up 15% year over year. In addition, platform revenue was up 18% YoY, totaling $975 million for the second quarter. However, devices revenue came in at $136 million, down 6% when compared to the second quarter of the previous year.
In explaining the overall increase in revenue, Roku pointed to video advertising and the company’s recent acquisition of Frndly TV. This is in addition to an increase in streaming services distribution driven primarily by an increase in Premium Subscription sign-ups.
Roku also suggested that advertising revenue is expected to continuing growing in the coming quarters, partly thanks to the company’s ongoing efforts to make ad purchasing easier.
This includes the recent announcement by Roku confirming an integration with Amazon DSP that allows Amazon advertisers to connect with Roku platform users across major streaming apps, including The Roku Channel.
While Roku used to also provide information on the number of Streaming Households (formerly active accounts), the company appeared to stop providing this metric during the previous quarter.
This new approach continued this quarter, with no update on the number of Roku Streaming Households at the close of the second quarter of 2025.
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