Roku ended the second quarter of 2024 with 83.6 million streaming households (previously active accounts). The latest number confirms an increase of around two million on the previous quarter.
In addition to an increase on the 81.6 Million reported for Q1 2024, the 83.6 million also marks an increase of around 10 million when compared to the 73.5 million reported for the end of the second quarter of 2023.
In contrast to streaming households, Roku reported a decrease in overall streaming hours. During the second quarter of this year, Roku racked up a total of 30.1 billion streaming hours, down on the 30.8 million reported for the first quarter of 2024.
On a year-over-year basis, the 30.1 million streaming hours was up 5 billion on the 25.1 billion reported for the second quarter of 2023. Average Streaming Hours per Streaming Household per day totaled 4 hours in Q2 2024, also up on the 3.8 hours reported for Q2 2023.
Roku credited sports for being a big driver for engagement. Specifically, Roku explained that its Roku Sports experience has become “one of our fastest growing features.” In Q2, for example, Roku said “streaming hours originating from the Roku Sports Experience more than tripled” year over year.
In terms of revenue, Roku reported $968.2 million during the second quarter, up from $881.5 million in Q1 2024 and $847.2 million in Q2 2023. The total revenue includes $824.3 million in platform revenue and $143.8 million in devices revenue, both of which were also up on the previous quarter and year.
In a separate announcement, Roku also confirmed its adoption of Unified ID 2.0 (UID2), a privacy-focused solution designed to improve the advertising experience for both advertisers and consumers.
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