This post may contain affiliate links and we may earn a commission. Learn more

Streaming Accounted For 36.1% Of Total TV Usage In November 2023


Various Streaming Player Remotes

Streaming accounted for 36.1% of total TV usage for the month of November 2023. This marks the fourth month in a row that the Streaming category has seen a drop in its overall market share.

Back in July of this year, Streaming accounted for 38.7% of total TV usage, and this marked a record high for the category. Since then, however, the share has continually dropped. After dropping to 38.3% in August, it dropped to 37.5% in September, and then to 36.6% in October.

With November now complete, and the data from Nielsen’s The Gauge now in, Streaming has dropped once again. This time down to 36.1% of total TV usage. Elsewhere, Broadcast accounted for 24.9%, Cable 28.3%, and Other 10.8% in November.

While Cable accounts for more than Broadcast, the latter is the one that has continually seen growth over the same months that Streaming has seen a decline. In July, for example, Broadcast stood at 20%, and has since steadily increased each month up to the latest 24.9% share for November.

Overall, the data found that total TV usage increased 5.7% during November, with Thanksgiving, and especially live sports, helping to fuel the monthly increase. Thanksgiving week also appeared to help Streaming, with the data showing a 10% increase in the last week of the month.

In terms of individual streaming services, YouTube (excluding YouTube TV) remained in the top sport with 9%. YouTube was followed by Netflix (7.4%), Prime Video (3.4%), Hulu (2.7%), Disney+ (1.9%), Peacock (1.3%), Max (1.2%), and Paramount+ (0.9%).

In terms of the free streaming services, Tubi continues to make its mark, accounting for 1.4% and placing higher than Peacock, Max and Paramount+. The Roku Channel accounted for 1% while Pluto TV accounted for 0.8% in November.

John Finn


0 responses to “Streaming Accounted For 36.1% Of Total TV Usage In November 2023”

Leave a Reply

Streaming can be frustrating but please be respectful and avoid personal information. All comments are moderated according to our comment policy.

Sign up to the Streaming Better newsletter

Get our latest news and guides delivered to your mailbox.