Streaming viewership dropped in October 2024, according to the latest data from Nielsen. After hitting a record high of 41.4% in July, and then dropping down to 41% in August, Streaming viewership dropped down to 40.5% in October.
Unlike Streaming, Cable and Broadcast both saw increases in TV usage last month, with Cable increasing from 26.1% in September to 26.3% in October. Likewise, after closing September with 22.6%, Broadcast increased to 24% in October.
In explaining the latest changes, Nielsen credited gains in both sports and drama viewing for Broadcast’s increase, while Cable benefited from improved news and sports viewership.
In terms of individual streaming services, YouTube once again led the way with 10.6%, matching its total for September. YouTube was followed by Netflix with 7.5% (down from 7.9% in September) and Prime Video with 3.5% (down from 3.6%).
Closing out the top five was Disney+ and Hulu, both of which accounted for 2.4% each. While this marked no month-over-month change for Hulu, Disney+’s share declined from 2.5% last month.
Similar to Disney+, Peacock also declined from the previous month, down from 1.4% to 1.3%. This was in contrast to Max and Paramount+, which both maintained a 1.2% TV usage market share.
When it came to FAST services, The Roku Channel and Tubi both accounted for 1.8% each. This marked a slight increase from Tubi’s 1.7% and The Roku Channel’s 1.6% in September. Pluto TV also saw a month-over-month increase, climbing back up to 0.8%.
Overall, the month appears to have been most beneficial for The Roku Channel, which notched up its highest share to date.
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