Tennis Channel plans to launch a new direct-to-consumer (DTC) streaming platform. The new service will provide access to the main Tennis Channel live feed, removing the need to be subscribed to a live TV package to watch the popular tennis network.
In addition to the main channel, Tennis Channel also offers a secondary live channel, T2. While T2 can be accessed through paid live TV services like YouTube TV, it is also available to watch for free through various FAST services, including Amazon Freevee.
In the future, there will also be the option to sign up directly to a standalone Tennis Channel subscription service. Confirmed by Sportradar, the company selected to develop the new streaming platform, the direct-to-consumer service will provide access to thousands of hours of live and on-demand matches and original programming.
“Tennis Channel has a longstanding relationship with Sportradar as we’ve worked together to bring Tennis Channel’s unparalleled coverage of the sport of tennis to markets outside the U.S.” said Andy Reif, senior vice president, Tennis Channel International. “Now, we’re extremely excited to work with them to bring our flagship linear Tennis Channel directly to tennis fans throughout the U.S. via a new, best-in-class streaming platform, something they haven’t had the chance to enjoy before.”
The plan is to launch the new streaming service in early 2024, and those already signed up to a live TV package that includes Tennis Channel will be able to access the new streaming platform by signing in with their live TV credentials.
While it will also be possible to sign up for a standalone subscription, there was no firm information provided on how much a direct-to-consumer Tennis Channel plan will cost.