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Walmart Is Buying Vizio In $2.3 Billion Deal

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Walmart has confirmed that it is buying Vizio in a $2.3 billion ($11.50 per share in cash) deal. The acquisition is a major move by Walmart and one which will see the retailer take control of Vizio’s hardware and software businesses.

Last week, it became clear that a deal between Walmart and Vizio might be on the cards. While the two companies were only reported to be in talks at the time, those talks were clearly at a very advanced stage, and especially as Walmart has now publicly announced the acquisition, which is still subject to regulatory approval.

There is a lot to be excited about with this acquisition,” said Seth Dallaire, executive vice president and chief revenue officer, Walmart U.S. “We believe VIZIO’s customer-centric operating system provides great viewing experiences at attractive price points.”

While the deal will certainly help Walmart with expanding its hardware business, taking control of the SmartCast operating system comes with its own benefits. Specifically, the advertising side of the platform has grown massively over the years, helped by the company’s WatchFree+ streaming service, and this side of the business is something Walmart is also keenly interested in.

We also believe it enables a profitable advertising business that is rapidly scaling. Our media business, Walmart Connect, is helping brands create meaningful connections with the millions of customers who shop with us each week. We believe the combination of these two businesses would be impactful as we redefine the intersection of retail and entertainment,” Dallaire said.

This combination of hardware and software will make it possible for Walmart to engage with homes and consumers in new ways. According to Walmart, this will include “innovative television and in-home entertainment and media experiences.”

Today’s announcement confirmed Vizio’s smart TV operating system now has more than 18 million active accounts, slightly up on the 17.9 million SmartCast active accounts reported for the end of the third quarter of 2023.

It is worth noting that the terms of the agreement makes it possible for Vizio to terminate the deal within a 45-day period if it receives a “superior offer.”

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
Email: john@streamingbetter.com
X: @J_Finns
Website: JohnFinn.net

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