Amazon is breaking into the soundbar market with the new Fire TV Soundbar. While Amazon already offers plenty of ways to access its Fire TV ecosystem, this latest product is designed to appeal to those wanting to add an upgraded sound experience to their existing setup.
Soundbars with a streaming player built-in are not new. There have already been multiple Android TV-powered soundbars released over the years, and Roku also offers its own Roku Streambar and Streambar Pro.
As for Amazon’s new Fire TV Soundbar, this is not actually like those other soundbars. Instead, Amazon is advertising its Fire TV Soundbar as a “companion device” that’s designed to work with streaming players, smart TVs, and other devices.
Amazon is promising an enhanced content experience thanks to the addition of immersive sound, crisper dialog, and improved bass. This is a 24-inch soundbar with support for DTS Virtual:X and Dolby Audio, and also features Bluetooth to allow easy connection to other devices, including phones, tablets, and streaming players.
For those interested in checking out Amazon’s new soundbar, the Fire TV Soundbar is available from today for $119.99 in the U.S. and Canada, while those in Mexico and pre-order the device beginning today.
Based on the price, and the lack of a subwoofer, this won’t be the best solution for those looking to really improve their home setup audio, but might be worth considering by those looking for an affordable and easy-to-use soundbar.