New Estimates Put YouTube TV At 5.7 Million Subscribers

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The latest estimates coming through put YouTube TV at around 5.7 million subscribers at the end of the first quarter of 2023. If correct, this would be fewer subscribers than previous estimates, but still significantly more than the competition.


YouTube TV isn’t one to release regular updates on how many subscribers it has, but estimates from the analysts over at MoffettNathanson last week suggested the number was likely to be around 6.3 million. This was partially due to the suggestion that the live TV service added 300,000 subscribers in the first quarter of the year.

Now, another set of analyst estimates have come through and point to slightly fewer subscribers. According to Leichtman Research Group, YouTube TV added around 100,00 subscribers in the first quarter, taking its overall total up to 5.7 million.


While not as high as the previous estimate, it is still significantly higher than the other live TV streaming services, and we don’t need estimations to know that. Disney recently confirmed that Hulu Live TV had 4.4 million while Dish confirmed 2.1 million Sling TV subscribers. Fubo also recently released its figures, confirming around 1.28 million subscribers in North America.

Even though the likes of DirecTV Stream and Vidgo don’t release subscriber numbers (and Leichtman Research Group didn’t provide estimates), these live TV streaming services are thought to be serving fewer people than Fubo, making their subscriber bases also considerably fewer than YouTube TV.

Overall, latest data from Leichtman Research Group suggests that the top Internet-delivered (vMVPD) pay-TV services were collectively serving around 13.5 million subscribers at the end of the last quarter. This represented a loss of around 395,000 subscribers when compared to the quarter before.

John Finn

By John Finn

John started Streaming Better to help consumers navigate the live TV streaming and subscription service landscape. John has been editing and writing about technology and streaming for online publications since 2014, and believes the best streaming approach is to rotate between services as needed.

John's preferred live TV streaming service right now is YouTube TV although he does tend to switch live TV services multiple times each year to keep up to date with their changes. Outside of live TV, John also actively streams HBO Max (for the shows), Peacock (for Premier League), and Paramount Plus (for Champion's League). However, John is also currently subscribed to Apple TV+, Discovery+, Hulu, Starz, Showtime, and Shudder.

Contact John via email at or say hi on Twitter

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