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New Estimates Put YouTube TV At 5.7 Million Subscribers

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The latest estimates coming through put YouTube TV at around 5.7 million subscribers at the end of the first quarter of 2023. If correct, this would be fewer subscribers than previous estimates, but still significantly more than the competition.

YouTube TV isn’t one to release regular updates on how many subscribers it has, but estimates from the analysts over at MoffettNathanson last week suggested the number was likely to be around 6.3 million. This was partially due to the suggestion that the live TV service added 300,000 subscribers in the first quarter of the year.

Now, another set of analyst estimates have come through and point to slightly fewer subscribers. According to Leichtman Research Group, YouTube TV added around 100,00 subscribers in the first quarter, taking its overall total up to 5.7 million.

While not as high as the previous estimate, it is still significantly higher than the other live TV streaming services, and we don’t need estimations to know that. Disney recently confirmed that Hulu Live TV had 4.4 million while Dish confirmed 2.1 million Sling TV subscribers. Fubo also recently released its figures, confirming around 1.28 million subscribers in North America.

Even though the likes of DirecTV Stream and Vidgo don’t release subscriber numbers (and Leichtman Research Group didn’t provide estimates), these live TV streaming services are thought to be serving fewer people than Fubo, making their subscriber bases also considerably fewer than YouTube TV.

Overall, latest data from Leichtman Research Group suggests that the top Internet-delivered (vMVPD) pay-TV services were collectively serving around 13.5 million subscribers at the end of the last quarter. This represented a loss of around 395,000 subscribers when compared to the quarter before.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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