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YouTube TV Is First To Hit 5 Million Live TV Subscribers

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Although it’s been some time since YouTube TV provided any firm numbers on its subscriber base, it has now provided an update, and at more than 5 million subscribers, it’s an impressive update. While YouTube TV first launched in 2017, it wasn’t until 2019 when the service first claimed to offer nationwide access to live TV. Since then, its user base has steadily continued to increase.

YouTube has now confirmed that it has reached five million subscribers, as of June 2022. It is worth mentioning that the blog post announcing the milestone does specifically state “5 million subscribers and trialers” so it remains to be seen exactly how many of them are paid subscribers and how many are currently taking advantage of a free trial. Regardless of the exact number, it is an important milestone and one that indicates YouTube TV is now the most popular live TV streaming service in the US.

Previously, it had been understood that YouTube TV was serving around 4 million subscribers. However, Hulu Live TV has also been constantly circulating around the four-million subscriber marker as well. As of May 2022, Hulu confirmed it was delivering Live TV to 4.1 million subscribers. Even though it remains to be seen how many Hulu will add in the current quarter, if any, it is unlikely to confirm anywhere near as many subscribers as YouTube TV now claims. That’s even taking into consideration a fairly liberal number of users on a free trial.

In reality, it is not too surprising that YouTube TV now appears to be cementing its positioning as the most popular live TV service. It is one of the best live TV streaming services around, and offers plenty of additional value through premium features. Considering the cost of YouTube TV, a subscription is still going to be out of reach of many households. However, and as the market now seems to be unfolding, YouTube TV is not really any more expensive than comparable services. In fact, the rising cost of streaming live TV through competing services is likely one of the factors that has helped YouTube TV reach its latest 5 million subscriber milestone.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
Email: john@streamingbetter.com
X: @J_Finns
Website: JohnFinn.net

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