A standalone Redbox app will be available on Amazon Fire TV later this year. Redbox is one of many services that offer access to free content, but unlike many of the others, Redbox has remained unavailable on Fire TV devices.
This is a fairly big gap in device support, and especially when considering that a Redbox app is available on Android TV, Apple TV, and Roku. This is in addition to LG and Vizio smart TVs, game consoles, laptops, and mobile devices.
Either way, that device support gap looks set to be plugged soon, following the confirmation by Redbox owner, Chicken Soup for the Soul Entertainment, that a standalone Redbox app would arrive on Fire TV before the end of this year.
Technically, the confirmation was part of a much wider announcement.
In April of this year, Chicken Soup for the Soul launched Crackle Connex, its new advertising sales platform. In today’s announcement, it was confirmed that Crackle Connect was working with Amazon to streamline integration between AWS Elemental MediaTailor and Amazon Publisher Direct. The overall purpose being to help Amazon DSP advertisers access supply across more devices.
As part of that deal, Chicken Soup for the Soul also confirmed that Crackle would become one of the first third-party publishers to support Amazon Interactive Video Ads, and that Redbox would launch on Fire TV, offering another avenue for delivering these interactive ads.
Basically, Chicken Soup for the Soul and Amazon have agreed a new advertising deal which will make it possible for users to find out more information about a product (and even add it to their Amazon cart) directly from the screen during an ad break.
As Redbox is one of the apps that’s now expected to make us of these Interactive Video Ads, it is also now gaining Fire TV platform support.