Antennas Direct Acquires Mohu to Become the Largest U.S. Antenna Company

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Antennas Direct has now acquired Mohu. The over-the-air antenna market has seen a surge of activity in the last few years thanks to the advent of cord cutting and this deal now sees Antennas Direct becoming the largest antenna company in the U.S.

While many view cutting the cord as any alternative to traditional TV services, some take a far more literally definition. For example, if you’re not cutting out payments altogether, then you’re not really cutting the cord. Arguably, the easiest way to cut out payments altogether is to opt for over-the-air access to free TV through an antenna.

Today, Antennas Direct announced it has acquired Mohu. The latter is a company that’s done extremely well during the cord cutting era and largely thanks to its sleek designs and indoor technology. Both of which Antennas Direct is now looking to harness and integrate within its own portfolio. From Mohu’s perspective, the company’s founder and CEO, Mark Buff stated this acquisition allows the brand to continue its central goal of making “cord cutting accessible to all.”

The benefits of going OTA

The main benefit of using an OTA antenna is the HD access to free TV. While consumers won’t gain access to the same variety or quality of channels they get from a live TV streaming service, they will gain access to a number of locally broadcast channels. How many specifically will depend on various factors such as the area, as well as the quality and reach of the antenna.

Over-the-air TV has become a hot topic lately due to the emergence of companies like Locast. Unlike the legal and manual way of adding an OTA antenna to an existing setup, Locast provides access to the same local channels, but streamed over the internet.

Considering many TV providers are charged and therefore charge customers for direct access to local channels in this way, those companies have taken issue with Locast and recently filed legal proceedings against the company. The outcome of that case is still pending with Locast defending its position as a non-profit organization. In addition to arguing how it provides consumers who don’t have the right setup with access to the OTA channels they are legally entitled to.

Regardless of the outcome of the Locast case, with Mohu’s Leaf family of products now joining forces with Antennas Direct’s ClearStream products, Antennas Direct says it hopes to help even more Americans cut the cord in the future.

Source: Antennas Direct

John Finn
John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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